Before/After Ad

The difference between an ad that performs well and one that just doesn’t can be a matter of just a few changes. Below is an example of 2 ads that look similar but the one on the right performs much better by incorporating a few simple tweaks.

Before After

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  1. No initial animation going on.
    Mouseover required to start it.
  2. Headline flat.
  3. Basic click here button.
  4. No replay button.
  1. Animation starts without mouseover.
    Additional animation with mouseover.
  2. Shorter, punchier headline.
  3. Clear call to action.
  4. Replay button.

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