Is there any one rule that you can follow to 100% guarantee that it will improve the click through rate of your ad banner? No.
There are, however, guidelines that can definitely improve your odds. And that’s what we have in this section. Best practices, tips, and other tidbits that can make a big difference in how well your concepts/ads perform.
So whether you’ve been concepting ads since last millennium or you’ve just started last week, you’ll find a lot of practical help you can start using immediately.